How much do you know about CRO and SEO?

It’s frustrating to know that people are visiting your website but they’re not actually becoming customers.

Getting the most out of your website is critical for any business today – especially any business that wants to grow.

We all know about SEO – search engine optimisation – but how many of us have heard of CRO – conversion rate optimisation?

While SEO helps bring the pages of your website closer to the top in search engines like Google and drive more visitors to your website, CRO improves your website so it actually benefits your business by converting more of those visitors into customers. Sales optimisation is another term for CRO, where you give your customers what they need and THAT benefits your business.

How does it work? Unlike SEO, CRO focuses on the visitor experience. It optimises the customer journey to make it easier, allowing them to find what they’re looking for quickly and confidently.

A site design can often be overly complicated or too minimalist. Both of these cause problems for customers who are time-poor or are looking to compare products and quickly as possible.  Conversion Rate Optimisation is all about reducing the noise and putting the visitor in control.

With sales optimisation, product selection, comparison, shopping basket, registration and login processes are easier for your customer. In essence, sales optimisation makes the whole experience of buying from you a pleasure.

Find out more about Sales optimisation here or call us on 01438 940548