Gone are the days when just having a basic business website was enough to tick the box on the marketing to-do checklist. Visitors and customers are increasingly expecting greater things from their online experience; they want to find content and resources that help them make choices, they want to buy or amend things 24/7 and be able to manage their relationship with you when it suits them (not you). By optimising your website around the customer you can drastically improve how visitors interact and drive up revenue or cost savings. Read on for our top 5 website optimisation tips…. (more…)
Conversion rate optimisation (CRO) is a term used to describe the continual improvement of your website, and aims to drive more visitors into buying customers or to whatever your business goals are. Ok, so what’s “Sales Optimisation”?
The term ‘sales optimisation’ is often used in the same way as ‘conversion rate optimisation’ (‘CRO’), or ‘sales conversion rate optimisation’. Essentially they’re all the same thing. What they’re not is Search Engine Optimisation or SEO – but more about that later…
Although we talk about ‘Sales’ optimisation, in essence we’re including all forms of user experience improvements that allow your visitors to achieve their goals as well as yours. (more…)
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